Athena Casamento
Empathetic Growth Leader | Omni-Channel Branding | AI Enthusiast Driving Scalable Success
- Role
- Sr Manager, Go-to-market Strategy at Roundel
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Athena Casamento
I’m a strategic marketing + operations leader obsessed with scaling big ideas, removing…
Experience
Sr Manager, Go-to-market Strategy
Oct 2025 — Present
Lead and scale go-to-market planning and execution across Target’s media business (Roundel), driving strategic positioning and growth initiatives.• Partner with cross-functional teams (Sales, Product, Insights, Operations) to align and operationalize GTM strategies.• Conduct competitive and customer analyses, voice-of-customer work, and data synthesis to inform positioning and product commercialization.• Build sales enablement tools, frameworks, and resource collateral to support execution.• Oversee pilot programs, seasonal activations, pricing strategies, and revenue operations.• Work with senior stakeholders to secure alignment, influence direction, and expand scalable solutions.
Education
Marist College
Bachelor of Science (BS)
2013 — 2017
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