Atharva Shaha
Marketing strategy I Business Strategy I Digital Marketing | Paid Ads | Digital Analytics
- Role
- Digital Marketing Executive at Planctuary
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Atharva Shaha
A Social Media Strategist Fueled by Passion for Amplifying Brands OnlineAs a seasoned digital marketer with an unwavering passion for social media, I bring a wealth of expertise to the table, helping businesses of all sizes navigate the ever-evolving landscape of online engagement. My proven track record of crafting captivating content, designing visually arresting graphics, and extracting actionable insights from social media data has enabled me to consistently deliver remarkable results for my clients.I excel in devising and implementing comprehensive social media campaigns across all major platforms, enhancing brand awareness, fostering meaningful engagement, and generating high-quality leads. My approach is rooted in understanding target audiences and aligning with business objectives.I am adept at crafting compelling and visually appealing content that resonates with audiences, creating engaging thumbnails, eye-catching Instagram & LinkedIn carousel posts, and captivating videos. I believe effective content is not just about aesthetics; it\'s about understanding human connection.Leveraging my proficiency in paid advertising platforms, I design targeted campaigns that maximize reach, conversions, and ROI. My approach is data-driven, ensuring that ad spend delivers tangible results.I firmly believe in data-driven decision-making, meticulously analyzing social media analytics to optimize campaigns in real-time. My approach is not about blindly following trends; it\'s about understanding patterns and making strategic adjustments.My passion extends beyond strategy and execution. I am deeply committed to helping businesses succeed online through a collaborative approach and unwavering dedication to client satisfaction.Whether you seek to enhance brand awareness, generate leads, or foster deeper customer engagement, I am here to partner with you in crafting a social media strategy that delivers exceptional results. Together, we can harness the power of social media to amplify your brand and propel your business towards success.
Experience
Digital Marketing Executive
Jul 2024 — Present · Pune, IN
At Planctuary, I lead a dual-focused role managing both internal growth initiatives and client-centric digital strategies to drive revenue and lead generation. My journey has grown from executing performance campaigns to leading full-scale strategic planning and GTM rollouts.Key Responsibilities:Spearhead paid media strategies to generate high-quality leads for Planctuary and diverse client businesses.Partner directly with clients to identify growth opportunities, uncover business gaps, and craft actionable marketing strategies.Lead the development and execution of GTM (Go-To-Market) strategies across industries including tech, retail, and services.Design, implement, and optimize end-to-end digital marketing funnels to maximize customer acquisition and improve conversion rates.Collaborate with internal creative, content, and media teams to ensure campaigns align with business goals and brand messaging.Monitor key performance metrics, leverage data insights, and implement continuous optimizations to improve campaign ROI.
Education
Vivekanand College Kolhapur
Bachelor of Commerce - BCom
2019 — 2022
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