Atharva Balpande
Ads & Monetization Product @ Meesho | Scaling Ads Supply Systems: Ranking, Relevance & Bidding | SIH’22 Winner | TEDxVNIT
- Role
- Associate Product Manager Ii at Meesho
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Atharva Balpande
Associate Product Manager II @ Meesho | Ads & Monetization (Supply)I work on Ads Supply systems at Meesho — building and scaling products across ranking, relevance, bidding and prediction models that drive measurable revenue impact while protecting user experience.My day-to-day involves turning fuzzy problem statements into structured bets: identifying supply-side inefficiencies, designing experiments and shipping solutions that scale.What I do best:• Solve ambiguous, zero-to-one problems• Use data, experimentation and first-principles thinking to guide decisions• Balance revenue growth while keeping a check on relevance and build a long-term roadmapI’ve led multiple high-impact initiatives improving ads conversion, CPC computation accuracy, increasing revenue per GMV and feed efficiency and have progressed from APM Intern → APM II in under a year, with multiple performance recognitions along the way for problem-first mindset, long-term thinking and light-speed execution.Outside work, I’m deeply interested in aviation, space science, finance and travel. Chasing starlight with a camera and chasing clean metrics dashboards give me equal joy.Always happy to connect with folks who enjoy products, ads systems or well-organized chaos.
Experience
Associate Product Manager Ii
Jul 2025 — Present · Bengaluru, IN
Working as part of the Monetization team, I lead initiatives on the Ads Supply side — building products that not only make sense but drive real revenue impact. My focus lies in optimizing supply-side levers, enhancing ad inventory efficiency and improving advertiser ROI.I work closely with cross-functional teams to bring structure to ambiguous problem spaces, run data-driven experiments and ship solutions that scale. From identifying growth opportunities to refining monetization strategy, I\'m all about turning complexity into clarity and delivering outcomes that matter.
Education
St. Xavier's High School, Nagpur
11th and 12th
Centre Point School - India
High School Diploma
Visvesvaraya National Institute of Technology
Bachelor of Technology - BTech, Chemical Engineering
2020 — 2024
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