Athalie Rohr

About Athalie Rohr

I’m a strategy-driven professional with six years in consulting, where I specialized in organizational transformation, program management, and cross-functional leadership. Partnering with Fortune 500 companies and high-growth organizations, I designed and delivered complex initiatives that combined rigorous analysis with creative problem-solving—always focused on improving customer experiences and enabling teams to thrive. My work often required diving deep into research, data, and market insights to shape strategies that drove measurable results.Now, as an MBA candidate at the University of Washington’s Foster School of Business, I’m channeling that experience into marketing and brand management in the consumer packaged goods (CPG) industry. I’m passionate about blending analytics and consumer research with storytelling and product innovation to help brands resonate with the people who use them every day.I’m energized by roles where I can bridge analytical rigor with creative brand strategy, collaborate across functions, and bring products from idea to market in ways that delight and inspire consumers.Want to connect? Email me at a••••••••@gmail.com.

Experience

1. Vice Chair & Advancement Lead of Auxiliary Board

   Seattle Aquarium

   Nov 2023 — Present · Seattle, WA, US

   Collaborated with young professionals and the Board of Directors to promote marine conservation initiatives• Played a key role in fundraising events, significantly supporting marine conservation programs• Enhanced community awareness through targeted outreach and strategic engagement efforts

Education

• East China Normal University

  Study Abroad

• CIEE Global Institute - London

  Study Abroad

• Northwestern University

  Bachelor of Science (B.S.), Learning & Organizational Change; Sociology Minor; Integrated Marketing Communications Certificate

• UW Foster School of Business

  Master of Business Administration - MBA, Marketing Concentration

Skills

• Microsoft Powerpoint
• Customer Service