Thais U.
Business Analyst @Sys4b
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WORK HISTORY
Business Analyst @Sys4b
Sao Paulo, BR
Consulting and implementation of Oracle Marketing and Marketing Cloud solutions, driving campaign automation, CRM, and personalized customer journeys to maximize conversions and engagement.I worked in Product Management and Data Architecture, building the CRM from the ground up and enhancing it over three years. I developed and executed communication workflows and strategic campaigns targeting prospects, customers, and managers, with a focus on boosting sales and improving retention. Additionally, I designed strategies to transform CRM into a lead-generation engine for multiple business areas, including Customer Support, Retail Network, and Media, expanding the impact of digital marketing.Oracle Responsys (CRM & Marketing Automation)Oracle Maxymiser (A/B Testing & Website Personalization - discontinued)Oracle Infinity IQ (User Behavior Analytics for Customer Journey Optimization)I led an Agile project to revamp and accelerate the adoption of Oracle Responsys, ensuring success through hands-on training and strategic stakeholder alignment. The initiative significantly boosted sales and became an Oracle Case Study.Additionally, I provided strategic consulting and stakeholder management, conducting training programs on Oracle Responsys and Oracle Content, maximizing tool utilization and advancing digital strategy.
EDUCATION
FAPCOM - Faculdade Paulus de Comunicação
Jornalismo
ABOUT THAIS U.
As a Business Analyst with a background in journalism and digital marketing, I specialize…
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