Ashleigh Troutman Griffith

About Ashleigh Troutman Griffith

Diamond Ashleigh (Troutman) Griffith has built her career in brand marketing and communications with multiple high growth private equity and public companies across sectors of retail, foodservice and entertainment. In her recent roles in brand management at KFC\'s global headquarters, she influenced the overall brand strategy for business sustainability and created KFC\'s debut global employer brand. Prior to Yum, Ashleigh was responsible for Wingstop\'s branding and communications, growing the employee engagement rate well above industry norm to the company’s highest recorded figure in years. Previously, Ashleigh spent multiple years at emerging private equity backed fast casual concepts, supporting a team of industry executives from Jamba, Smoothie King and more. During this time, she authored all brand-building playbooks and was instrumental in enforcing the brand “why” and core values. Using these foundations, the concepts quintupled their unit growth in five years, with 2022 marked by the successful exit of one of the brands. Ashleigh began her career in journalism. Her editorial work has been published in Barnes & Noble Booksellers, and her recent contributions have been recognized by Fast Casual, QSR Magazine and more. Ashleigh’s professional associations include Women’s Foodservice Forum (WFF), McKinsey Management Accelerators, International Association of Business Communicators (IABC) and Brand Innovators.Ashleigh is a Redondo Beach, CA native. When she’s not working, she enjoys reading, writing and stateside/global travel. Fun fact: Ashleigh is proficient in three languages and has lived internationally in France, China and Morocco.

Experience

1. Senior Marketing Manager

   Quality Brand Group

   Apr 2025 — Present

   Head of marketing for 185+ quick-service restaurant units operated by Quality Brand Group, with unit growth expanding in Nevada, Arizona, Colorado, Texas and Florida.

Education

• Drew University

  Bachelor of Arts - BA, Sociology, Communications with Foreign Language Mastery (French, Spanish, Arabic)

• MiniMBA

  Brand Management

• Université Sorbonne Nouvelle

  Study Abroad, Sociology, Communications with Foreign Language Mastery