Amirah Cissé
Director, Global Client Strategy at NBCUniversal
- Role
- Director, Global Client Strategy at NBCUniversal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Amirah Cissé
Spotting signals in the noise — that’s my specialty! As a Strategy Leader, I turn noisy…
Experience
Director, Global Client Strategy
May 2022 — Present · New York, NY, US
Cultural Insights → Client & Revenue GrowthI co-founded a cultural consultancy that turns NBCU\'s intel into cultural currency, incentivizing big bets from clients. By providing enterprise-level insights across Strategy, Sales Enablement, and Global Ad Sales & Partnerships, I translate raw data into full-funnel strategies that maximize the portfolio. • Embed cultural intelligence into 40+ RFPs and agency partnerships, unlocking $10M+ in new revenue for the Upfronts, Olympics, Big 10, and SNL50 • Set strategic direction for performance budgets, ensuring full-funnel elements (Linear, Social, OLV, CTV) align for D2C and B2B2C impact• Design real-time dashboards and decision frameworks for Client Partnerships, Creative, and Ad Sales teams; reducing decision latency by 30% during critical moments (Upfronts, giveaways, 2024 election) • Serve as an on-call strategist developing thought leadership for executives at CES/Davos/Cannes, translating performance metrics into narratives that promote NBCU\'s shoppable and retail SaaS products• Partner with researchers, product teams, creatives, and writers\' rooms to track audiences in ways that validate production decisions; including \"Fancam Assembly,\" SNL\'s best-performing sketch of the season
Education
Williams College
Bachelor of Arts (BA), Sociology
2009 — 2013
Baccalaureate School for Global Education
International Baccalaureate Diploma, High School Diploma, International Baccalaureate Organization (IBO) Curricula
2003 — 2009
Kanda University of International Studies
神田外語大学
2011 — 2011
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