Atche Portillo
Builder of High-Impact Analytics Teams | Business Intelligence | Advanced Analytics Professional
- Role
- Associate Director, Business Intelligence and Analytics at WPP Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Atche Portillo
A builder of high-performing analytics teams, I architect the data and reporting strategy for Fortune 500 clients by transforming \'report factories\' into indispensable strategic partners. I drive this organizational change by systematically shaping the department\'s operational framework, using AI as a strategic co-pilot to accelerate everything from the development of intelligent Python ETL pipelines to the design of comprehensive talent management frameworks. This tech-forward approach allows me to rapidly automate workflows, establish new governance standards, and build self-service dashboards.All these foundational work creates significant strategic capacity, empowering stakeholders by democratizing and scaling actionable insights for best-practice media buying. The result is an innovative analytics function that delivers proactive, high-impact work that consistently drives the business forward.
Experience
Associate Director, Business Intelligence and Analytics
Jun 2025 — Present · NY, US
Promoted to lead and mentor two analytics teams, expanding managerial scope to include both the Caterpillar and Mizkan accounts. Responsible for setting the strategic direction for data analytics, driving process innovation, and ensuring the management of data and delivery of high-quality, actionable insights that align with client business goals.
Education
Fordham Gabelli School of Business
Masters in Business Analytics
2018 — 2019
Ateneo de Manila University
Bachelor of Science - BS, Business Administration and Management, General
2005 — 2009
Skills
- Brand Management
- Marketing Strategy
- Social Media
- Marketing Communications
- Competitive Analysis
- Event Management
- Market Research
- Marketing
- Marketing Management
- Leadership
- Business Planning
- Insighting
- Project Management
- Sales
- Public Relations
- Advertising
- Product Management
- Strategic Planning
- Training
- New Business Development
- Fmcg
- Microsoft Excel
- Management
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