Atalay Vatansever

Performance Marketing Analytics Manager @Delivery Hero SE

Berlin, DE

Responsible for the global tracking and measurement infrastructure across Delivery Hero’s web and app ecosystems. Oversee Adjust and Google Analytics 4 implementations, web attribution pipelines, and server-to-server (S2S) event tracking for multiple brands and markets worldwide.Key Responsibilities:Manage Adjust and GA4 configurations for all global brands, ensuring accurate and consistent data collection across web and app platforms.Own and maintain web attribution pipelines and S2S event integrations, collaborating closely with data engineering and product teams.Monitor data quality and tracking reliability using BigQuery-based monitoring and alerting systems operating on raw event data.Support GDPR and DMA compliance efforts across European markets, ensuring privacy-safe tracking and data usage.Troubleshoot and validate measurement issues proactively, maintaining high standards of data integrity for performance and product analytics.Key Achievements:Improved reliability of global tracking systems through automated monitoring and real-time alerting mechanisms.Strengthened cross-team collaboration between marketing, analytics, and engineering teams to streamline data pipelines.Contributed to privacy-first measurement initiatives ensuring compliance with European data regulations.

Istanbul Technical University

Bachelor's degree, Control and Automation Engineering