Ata Mehmet
Head of Crm @Loop Horizon
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WORK HISTORY
Head of Crm @Loop Horizon
London, GB
CRM consulting to global brand clients - providing support on all facets of targeted marketing transformation including: • CRM transformation strategy• End-to-End campaign support - from ideation to delivery to optimization and performance tracking • Data-driven capability • Advanced analytics • Experimentation, measurement and optimisation
EDUCATION
Brunel University of London
Bachelor's degree, Business/Managerial Economics
SKILLS
ABOUT ATA MEHMET
Customer Marketer with a proven track record of transforming CRM and loyalty programmes using data. I have helped brands around the world get more out of their customer marketing – including Sky, TalkTalk, IKEA and O2. I lead and develop teams to combine expertise in marketing, CRM and data - enabling organisations to better deliver the right message to the right customer, at the right time.Manage and deliver CRM programmesMaximise performance through Analytics, AI and A/B TestingAgile Product Owner for data products Data-driven marketing consultancy
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