Asya Shein-Alexander
Founder & Publisher at Fusicology | Digital Event Marketing & Production, Communications, Project Management, Community Building, Talent Bookings & Public Relations
- Role
- Event Producer at La Phil
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Asya Shein-Alexander
As the Founder and Publisher of Fusicology, I’ve spent over 20 years building a global platform that connects music enthusiasts and industry professionals around soul music and cultural events. My expertise in online PR and new media has amplified our reach, while my background in marketing communications has driven unique experiences and elevated brand visibility.With 25+ years in the music industry, specializing in lifestyle marketing, partnerships, and brand development, I’ve collaborated with iconic artists such as Stevie Wonder, Prince, Common, Robert Glasper, Questlove, and Jazzy Jeff.As an experienced event producer, I’ve played a key role in high-profile campaigns, including co-executing Dilla Fest in honor of J Dilla, and continue to produce events for The Ford, Grand Performances, and the Los Angeles Department of Cultural Affairs.
Experience
Event Producer
Dec 2017 — Present
Event Producer at The Ford with FordLab for The Pharcyde & Friends (2025), Dilla Jazz (2024), and Elements of Life Live (2018).
Education
Harris Institute
Music Business
1999 — 2000
Wayne State University
International Studies
1996 — 1998
University of Windsor
Liberal Arts & Science
1996 — 1997
Skills
- Online Marketing
- Promotions
- Music Industry
- Online Advertising
- Online Publishing
- Online Communities
- Online Sales
- Online PR
- Online Branding
- Brand Development
- Sponsorship Sales
- Sponsorship Marketing
- Strategic Partnerships
- Email Marketing
- Event Planning
- Event Management
- Event Marketing
- Special Events
- Live Events
- Live Shows
- Travel Management
- International Marketing
- Niche Marketing
- Website Administration
- Marketing Communications
- New Media
- Music Events
- Public Relations
- Sponsorship
- Community Sites
- Social Media Marketing
- Music
- Entertainment
- Sales
- Marketing
- Wordpress
- Social Networking
- Copywriting
- Digital Media
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