Aswini Sivaraman

About Aswini Sivaraman

As a seasoned digital and social media communications and marketing expert, I enable multi-channel solutions and outcomes for organizations. I do this backed by over 10 years of work experience specializing in content strategy, community engagement, and data and analytics. I have mobilized and managed massive digital communities of hundreds of thousands supporters via email, social media, and websites for global non-profit organizations like WWF and Greenpeace. With agency experience at a social impact and marketing B Corp company, I have built and executed social media campaigns for diverse clients like Johnson & Johnson, City of Toronto, Uniqlo, and Nestlé across social issues like racial equity, sustainability, and plastic pollution. I have crafted successful communications strategies, and I am also adept at volunteer management and crisis management, a must-have for large communities!I am intuitive about anything digital, which lets me enjoy my work in this constantly evolving environment. My favourite moments from the last few years include getting an iconic brand in India commit to non-pesticide tea through social media campaigning, helping increase the number of black women in Ontario showing up for HIV testing by 300%, engaging hundreds of thousands of people in a #NoSharkFin online trending campaign and organically having small businesses pledge to not serve shark fin, live streaming from a drone during Earth Hour in Singapore, and mobilizing hundreds of volunteers to stand up for environmental and social justice - like sustainability and freedom of speech.Strengths: Digital/Social Media Marketing and Analytics, Inbound Marketing, Email Marketing, Web and Content Management Systems (Wordpress, Drupal, Pad, iOn), Content Strategy, Influencer Management, SEO/SEM, Google Analytics and Ads, Mobile Strategy, Community Management, Photoshop, basic Illustrator and video editing, Lead Generation

Experience

1. Social Media Consultant

   UNICEF

   Dec 2025 — Present

   Social media consultant for humanitarian/emergencies for global social media channels

Education

• Birla Institute of Technology and Science, Pilani

  M.Sc.(Tech.), Information Systems

  2004 — 2008

• New York University

  M.A., English

  2010 — 2012

Skills

• Lyris Listmanager
• Wordpress
• Google Analytics
• Photoshop
• Editorial
• Analytics
• Social Media
• C
• Microsoft Office
• Data Analysis
• Google Webmaster Tools
• Editing
• Writing
• Content Management
• Html
• Sas
• Strategy
• Content Strategy
• Prezi
• Web Content Management
• Management
• Research