Aswetha Anil
AI-Powered Brand & Marketing Strategist ⚡ | Blending Creativity, Data & Story✨
- Role
- Marketing Associate at Input Zero Technologies
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Aswetha Anil
Hi, I’m Aswetha Anil, and if there’s one thing I love, it’s the power of a great story, especially when it brings people and solutions together.I happily thrive in any space where creativity meets strategy. I am a creative and results-driven Marketing Professional with over 3 years of experience in product marketing, content strategy, brand storytelling, and digital marketing. Skilled at simplifying complex IT and SaaS solutions into engaging product stories that drive adoption, sales, and market visibility. Proven expertise in B2B product positioning, go-to-market strategy, event marketing, and sales enablement. Strong background in digital journalism, social media growth, and employer branding. Adept at leveraging modern marketing tools and collaborating with sales, presales, delivery, and HR teams to deliver impactful campaigns and communication assets. Let’s Connect Whether you want to craft impactful content, convey your brand’s message, or exchange industry insights, brainstorm ideas, or just chat about marketing and tech, feel free to reach out. See my mail ID on the Banner
Experience
Marketing Associate
Jul 2023 — Present · Bengaluru, IN
Product Marketing: Developed positioning, descriptions, and collateral for ServiceNow products (HRSD, ITSM, ITOM, DevOps) and proprietary offerings (Agentic AI, Risk Resiliency & Security, Neuro HR). Content & Sales Enablement: Produced case studies, whitepapers, product decks, email campaigns, go-live kits, and internal enablement materials supporting sales and pre-sales functions. Video & Creative Marketing: Scripted and produced product demos, ad videos, walkthroughs, and training guides simplifying complex IT solutions. Event Marketing: Orchestrated end-to-end campaigns including booth setups, offline gifting, social promotions, and blogs to amplify product visibility. Employer Branding: Designed internal comms and employee engagement campaigns with HR to enhance organizational culture. Digital Growth: Scaled LinkedIn presence by 3x through storytelling, industry insights, and strategic campaigns. Awarded “Shining Star of the Month – January 2024” at IZT for exceptional work, dedication, and creative thinking.
Education
Govt. Brennen College, Dharmadam,Thalassery,Kannur
Bachelor of Science - BS
2016 — 2019
Indian Institute of Mass Communication, Delhi
Postgraduate Degree
2020 — 2021
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