Aswathy Parameswaran
Regional Business Development Manager @Britannia Industries Limited
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WORK HISTORY
Regional Business Development Manager @Britannia Industries Limited
Chennai, IN
Optimized partner networks across metro markets, significantly expanding numeric and weighted distribution across urban trade.Enhanced trade promotion effectiveness by streamlining spends and improving ROI through targeted payout structures and assortment planning.Applied sales analytics and Nielsen insights to improve pricing strategies and assortment decisions, contributing to topline growth.Led a large team of merchandisers across GT and MT outlets, ensuring strong execution on visibility KPIs, planogram compliance, and payout alignment.Strengthened share of shelf and product availability through effective POSM rollout, vendor coordination, and trade marketing programs.
EDUCATION
Tata Institute of Social Sciences
BA (Hons), Development
Institute of Rural Management Anand (IRMA)
Master of Business Administration - MBA, Sales, Distribution, and Marketing Operations
ABOUT ASWATHY PARAMESWARAN
Hi, I am Aswathy, a sales and business development professional with over 4 years of dedicated experience in the FMCG sector.Currently, I serve as the National Sales Transformation Manager at Marico, where I focus on leveraging innovative strategies to enhance sales performance and operational efficiency.My journey in the industry began with esteemed organizations like Godrej and Britannia, where I honed my skills in distribution expansion, channel sales, and field force efficiency. I am passionate about harnessing data-driven insights, particularly through Nielsen analytics, to make informed decisions and optimize distribution KPIs.A strong advocate for integrating technology into sales processes, I believe that innovation is key to achieving sustainable growth and transparency in operations. I am committed to fostering collaborative environments that empower teams to excel and drive impactful results.Let\'s connect and explore opportunities for collaboration and growth in the dynamic world of Sales and Marketing!
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