Aswath Parakket
Marketing Executive @Omada by TP-Link UK&I
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WORK HISTORY
Marketing Executive @Omada by TP-Link UK&I
Reading, GB
Oversee the delivery of channel (MDF) campaigns• Track and analyse campaign results• Conducting competitive analysis tracking on competitor promos/launches• Providing insights into the most effective campaigns and call to action for future activity• Liaising with marketing suppliers to ensure that we get the best price and service• Managing the POS for channel and trade shows• Engaging with the TPL community on social media to build engagement and brand personality• First point of contact for resellers and sales teams for marketing assets. • Maintain repositories of marketing assets including Icecat and other internal marketing resources• Maintaining a system for tracking campaign cost and performance• Work with customer marketing teams to ensure marketing plans are executed on time, within budget and track performance enabling giving the team visibility of ROI
EDUCATION
Footwear Design and Development Institute
Bachelors , Footwear design and production management
Kendriya Vidyalaya
High School Diploma, Computer Science
Oxford Brookes University
Master's degree, Marketing and Brand Management
ABOUT ASWATH PARAKKET
Working as a senior marketing executive in the tech B2B industry with a proven track record of developing and executing successful campaigns that drive business growth and generate revenue. With an year of experience, I am a creative problem solver with excellent communication and project management skills. I am committed to staying up-to-date with the latest industry trends and technologies to deliver impactful marketing programs that provide value to customers.I organise integrated marketing campaigns and build up the marketing strategies for improving sales and brand exposure. As a footwear designer with a national level experience, I have honed my skills in collaborating with cross-functional teams to deliver high-quality products from concept to production, ensuring customer satisfaction. My ability to translate customer insights and design trends into innovative footwear designs, coupled with my expertise in materials and manufacturing processes, has led to the successful launch of several products that have resonated with customers.Here are just a few of my skills and achievements:A postgraduate degree in Marketing and Brand Management from Oxford Brookes University.Experience in reporting and analysing SEO metrics, and evaluating marketing campaign performance.Experience with Microsoft Office skills and collaborating with my team on outlook has helped me grow professionally and personally.
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