Alissa Swango
VP, Head of Digital and Video at National Geographic
- Role
- Vice President, Head of Digital and Video at National Geographic
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Alissa Swango
I manage editorial storytelling for digital platforms from publishing to promotion on…
Experience
Vice President, Head of Digital and Video
Oct 2018 — Present · Washington, DC, US
I oversee the creation and optimization of our digital storytelling across various topic areas including Travel, Science, Environment, History, Culture, and Animals, ensuring maximum engagement and revenue generation.Under my leadership, my teams ideate, edit, produce and package data-driven content that\'s native to digital platforms and maximizes subscription and email acquisition; the editorial newsletter team produces a suite of 10+ audience-specific weekly sends; the video team assigns and collects footage in the field to produce vertical video for social media platforms; and the digital engagement team oversees Nat Geo’s e-commerce content for affiliate revenue, which includes production and promotion across YouTube and Instagram.
Skills
- Journalism
- News Writing
- Strategy
- Producing
- Online Journalism
- Digital Strategy
- Breaking News
- Press Releases
- Wordpress
- Newspapers
- New Media
- Editing
- Blogging
- Ap Style
- Strategic Communications
- Copy Editing
- Digital Media
- Social Media
- Media Relations
- Writing
- Multimedia
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