Astrid Obert
Co-founder of Emporium Magazine & Emporium Collection (Ai-driven Marketplace) @Emporium-Collection
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WORK HISTORY
Co-founder of Emporium Magazine & Emporium Collection (Ai-driven Marketplace) @Emporium-Collection
Munich, DE
Luxury reimagined – through storytelling, brand vision and creative strategy.As Co-Founder and Creative Director of Emporium Collection, an AI-powered B2B/B2C travel marketplace, and Emporium Magazine, a curated digital platform for luxury experiences, I helped shape a new kind of travel brand: emotionally intelligent, visually bold and culturally relevant.EMPORIUM COLLECTIONAn innovative ecosystem connecting high-net-worth travellers with tailored vacations, exclusive products and premium services. My role focused on brand positioning, content creation and visual storytelling – aligning luxury with innovation.EMPORIUM MAGAZINEA digital publication showcasing the world’s most inspiring destinations, iconic hotels and sustainable concepts – crafted through a strong editorial voice and aesthetic precision.My Key Contributions• Co-developed the brand concept, positioning and tone• Led creative direction across all channels and formats• Produced photo, video and editorial content for luxury storytelling• Shaped the brand identity and narrative structure• Built strategic collaborations with premium partners• Co-directed key events and content activations• Advocated for emotional storytelling and conscious luxuryWhat Sets Emporium Apart• Strong brand storytelling grounded in high aesthetics• AI-powered personalization integrated with human-led vision• A dual B2B/B2C strategy for premium experiences• A future-facing take on luxury, culture and connectionEmporium reflects my passion for crafting brand experiences that inspire, elevate and resonate. emporium-collection.com emporium-magazine.com
SKILLS
ABOUT ASTRID OBERT
I’m Astrid M. Obert – Creative Director, AI-Enhanced Brand Strategist and international Photographer with 30+ years of experience helping brands tell their story through powerful visuals, human-driven strategy and high-end production expertise.My roots are in photography. My strength is creative clarity. My focus today is building premium content systems – blending aesthetics, technology and emotional depth.I help brands, founders, and professionals develop visual ecosystems that are authentic, intelligent and aligned – across photo, video, content, social media and digital presence.What makes me different?I don’t just consult – I create.I lead creative processes from insight to execution – including concept development, direction and full-scale production.I combine production excellence with AI tools and automated workflows – making ideas faster, sharper and scalable.My clients work with me because they need more than content – they need connection, strategy and consistency. They want someone who sees the big picture, translates emotion into visuals, and helps their brand stay clear in a noisy world.My focus areas:• Creative Direction & Brand Storytelling• Photography, Video & Content Creation – with optional AI enhancement• Strategic Content for Social Media, PR & Digital Visibility• Personal Branding for Founders, Experts & Leaders• Full-Service Production – from planning to executionMy work has been featured in ELLE, Cosmopolitan, MAX, FOCUS and STERN.I’ve collaborated with brands such as BMW, Westwing, Douglas, Beiersdorf, Scholz & Friends, and more.If you\'re ready to lead your brand with clarity, emotion and strategy – let’s connect.
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