Astrid Caupin

About Astrid Caupin

I am a thought leader and strategic thinker with 12 years of experience in global digital advertising across three markets: France, EMEA, and North America. I have helped businesses transform digitally and adopt tech-driven innovations to enhance their business output. I have a proven record of transforming clients and businesses through the development of strong C-Level and cross-functional relationships. As a multifaceted professional, I have the ability to discuss creative strategy, data measurement, digital transformation through machine learning and AI. Outside of work, I\'m the co-founder of Divines.nyc, a female collective empowering women to become tomorrow\'s leaders and enabling a platform for shared knowledge and stories across all fields in NYC.Key Strengths:• Thought Leader: I bring internal transformation at Google by initiating initiatives that help the company innovate and change customer approaches by influencing key stakeholders with an entreprenarial mindset. Outside of work, I am involved in building a new female collective launched in February, organizing events with over 300 women in New York City.• Innovative & Creative Thinker: I thrive in ambiguous situations and like building new frameworks of thinking, challenging the status quo through innovation. I have extensive experience collaborating with marketers and creative agencies to improve digital creative strategies or approaches to target their key audiences.• Strategic Problem Solver: I possess a big-picture mindset when approaching problems and utilize data-driven analysis to reconfigure factual information or data in ways that reveal trends, raise issues, identify opportunities, and offer solutions.

Experience

1. Senior Account Executive - Consumer Electronics & Telecom at Google

   Google

   Sep 2021 — Present · New York, NY, US

Education

• University of Paris I: Panthéon-Sorbonne

  Bachelor of Business Administration (BBA), Economics

  2005 — 2007

• Université Paris Dauphine - PSL

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2007 — 2010

Skills

• Advertising
• Spanish
• Product Development
• Corporate Finance
• Strategy
• Marketing Strategy
• Auditing
• English
• Product Marketing
• Marketing
• Microsoft Word
• Market Research
• Customer Service
• Management
• Online Advertising
• Project Management
• Microsoft Office
• French
• Powerpoint
• Microsoft Excel
• New Business Development