Astra Baltayan
Marketing Manager - 5g Wireless and High-speed Transport @EXFO
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WORK HISTORY
Marketing Manager - 5g Wireless and High-speed Transport @EXFO
Montreal, QC, CA
EDUCATION
Concordia University
Bachelor of Commerce, Marketing
McGill University
Certificate, International Business
McGill University
Graduate Certificate, Internet Business
ABOUT ASTRA BALTAYAN
With over 20 years of experience in B2B environments, I have honed my skills across several industries, including high-tech and industrial manufacturing. During my various mandates, I have been recognized for delivering innovative communications campaigns, planning and executing large-scale events, product launches and integrated marketing programs - creating a seamless experience for the customer while enabling sales with the tools they need to successfully engage each unique customer through the buying process. I believe in being customer-driven and results oriented while achieving continuous, improved business performance. Key to success: Generate innovative ideas that create new opportunities - leading to results. Core competencies: o Strategic marketing planning o PR program and media outreach campaign o Support for new product rollouts o Marketing and sales support collateral development o Marketing development funds program o Events and conferences management and execution o Integrated communications campaigns o Online and print content development
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