Aston Whiteling

About Aston Whiteling

I enjoy aligning Products with Markets. In pursuit of that, I\'m a jack of all trades Marketer - with strategic and operational experience covering messaging, content strategy, campaign management, GTM enablement, event planning and more.My overarching philosophy is that customers should be able to learn across an entire spectrum of brand touch points that come together to form your product story. In an era of AI, brand authenticity is what matters most, and building a story that resonates begins with the product.Telling and listening to stories is something I value a lot - I think they\'re the best way to connect. As such, I enjoy writing in my spare time. Having worked in an international environment my entire career, appreciating these stories through the experience of other cultures is something this value extends to - be it through music, food, fashion, film and most importantly: people.

Experience

1. Sr Product Marketing Manager

   Salesforce

   Nov 2023 — Present · NY, US

   I collaborate across the Sales, Product and Marketing functions at Salesforce to shape MuleSoft\'s market narrative for Generative & Agentic AI.This involves leading a number of MuleSoft’s Model Context Protocol (MCP) and Agent-to-Agent (A2A) initiatives, and driving the go-to-market strategy for MuleSoft Vibes— the beating heart of MuleSoft’s agentic workflow for the end-to-end application lifecycle —and integrations with third-party AI IDEs like Cursor and Windsurf.

Education

• University of Birmingham

  Bachelor’s Degree, Computer Science

  2013 — 2016

Skills

• Microsoft Office
• Research
• Customer Service
• Teamwork
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Social Media
• Time Management
• Team Leadership
• Project Management
• Presentations
• Pre-Sales
• Oracle Erp
• Financials
• Java
• Html
• Project Finance
• Story Telling