Astik Dabre

About Astik Dabre

I am an accomplished Performance Marketer with over 2+ years of experience in delivering measurable growth through data-driven strategies and performance optimization. My professional journey began as a PPC Executive, where I built a strong foundation in managing paid search campaigns and ensuring optimal ad performance. Over the years, I have successfully transitioned into a more comprehensive performance marketing role, expanding my expertise to include various digital channels.Throughout my career, I have developed a robust skill set in the following areas:*Paid Media Management: Expertise in managing and optimizing campaigns across Google Ads, Meta Ads, and social media platforms.*Campaign Strategy & Execution: Designing and executing performance-driven strategies that align with business objectives and target key performance indicators (KPIs).*Data Analysis & Reporting: Proficient in analyzing campaign performance, generating insights, and producing detailed reports to inform decision-making and optimize future campaigns.*A/B Testing & Optimization: Experience in conducting A/B tests and applying iterative optimization techniques to enhance the effectiveness of digital marketing efforts.*Cross-Channel Marketing: In-depth knowledge of leveraging multiple marketing channels such as search, social, and display ads to drive integrated campaigns.I possess a deep understanding of performance marketing tools and platforms, including Google Analytics, Google Ads, Facebook/Meta Ads, Linkedin Ads and other analytics solutions, enabling me to continuously monitor and refine marketing strategies.As a performance marketer, my objective is to drive sustainable growth by optimizing every aspect of a campaign, ensuring that both short-term goals and long-term brand performance are achieved. I am passionate about leveraging digital marketing innovations to create high-impact solutions that align with client objectives and deliver results.I am always seeking new challenges and opportunities to further enhance my expertise while contributing to the success of forward-thinking organizations.

Experience

1. Performance Marketing Manager

   Caliber Success

   Jul 2025 — Present · Gurugram, IN

   I lead a cross-functional team of 5 members including graphic designers, web developers, and content creators to drive high-impact digital marketing campaigns. I focus on data-driven strategies to generate quality leads, optimize campaign performance, and maximize ROI across multiple platforms.I am responsible for end-to-end campaign management, from strategy planning and audience targeting to execution, tracking, and performance optimization. My role requires strong analytical skills, team coordination, and continuous testing to scale campaigns effectively.Key Responsibilities & Achievements:* Managed and optimized paid campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other performance marketing platforms* Led a team of designers, developers, and content creators to ensure high-converting creatives and landing pages* Developed and executed lead generation strategies for real estate and investment-focused campaigns* Improved campaign performance through A/B testing, audience segmentation, and funnel optimization* Monitored KPIs such as CPL (Cost Per Lead), CTR, ROAS, and conversion rates to drive better decision-making* Collaborated with sales and business teams to align marketing strategies with revenue goals* Handled budget planning and allocation to maximize campaign efficiency and ROI* Built and optimized landing pages and funnels to improve lead quality and conversions* Utilized tools like Google Analytics, Meta Business Manager, and CRM platforms for tracking and reporting* Generated consistent high-quality leads while reducing acquisition costs