Astha Shri

About Astha Shri

Employer brands aren’t built in boardrooms — they’re built in every story, scroll, search, and share.I lead Employer Branding, Talent Marketing & Reputation at Publicis Sapient — where I don’t just market jobs, I market belief. Belief in bold careers. Brave thinking. And brands that actually walk the talk.From running full-funnel campaigns to managing online reputation and shaping our digital talent presence — I craft marketing that resonates with humans, not just algorithms. I translate business needs into employer narratives that attract top talent — especially those who don’t follow the crowd.Whether it’s building trust with passive candidates, positioning PS in new markets, or helping people see themselves in our story — I bring strategy, soul, and scroll-stopping creativity to everything I do.Let’s connect. a••••••••@gmail.com

Experience

1. Leading Recruitment Marketing, Communications and Employer Branding

   Publicis Sapient

   Mar 2025 — Present · Gurugram, IN

   Digital Marketing Campaigns & Budget Management· Plan, execute, and optimize multi-channel digital campaigns across social media (LinkedIn, Instagram), paid advertising, email marketing, and content marketing to drive candidate engagement and applications· Monitor campaign performance using Google Analytics, Power BI, and platform-specific analytics dashboards, delivering actionable insights and data-driven recommendations to optimize ROI and cost per application metrics· Manage campaign budgets across multiple channels, tracking spend efficiency, conversion rates, and cost per lead to ensure optimal resource allocation and performanceRecruitment Marketing Events & IT Industry Expertise· Led end-to-end execution of organization-wide referral campaigns.· Managing campus engagement campaigns from strategy to execution in partnership with Early careers team· Design, organize, and manage recruitment-focused events including career fairs, webinars, TechTalks, podcasts, keynote sessions, and conferences, to showcase Publicis Sapient\'s employer brandJob Board Strategy & Employer Brand Reputation Management· Oversee job board partnerships and postings across platforms including LinkedIn, Naukri, Glassdoor, AmbitionBox, Indeed, Hirist and Google for Jobs to maximize visibility and candidate reachStakeholder Management & Strategic Advisory· Act as strategic partner and liaison with agencies, vendors, talent acquisition teams, business leaders, and HR strategy partnersSocial Media Management, Content Marketing, Brand Communications – Internal & External· Craft compelling, story-driven content showcasing AI prowess, product narrative, employee experiences, workplace culture, diversity initiatives, technical innovation, and career growth opportunities· Ensure brand consistency and compliance across all talent touchpoints, including employer brand content, recruitment marketing playbooks, sell messaging, career sites, and digital platforms

Education

• Dr. A.P.J. Abdul Kalam Technical University

  Engineer’s Degree, Computer Science

  2011 — 2015

• Holy Mission High School

  High School, PCM

  2011

Skills

• Recruiting
• Sourcing
• IT Recruitment
• Interviewing
• Human Resources
• Job Description Development
• Screening
• Team Management
• Hiring
• Interviews
• Html
• Job Descriptions
• Leadership
• Management
• Microsoft Office
• Javascript