Astha Kumar

About Astha Kumar

The first two years of my career in the field of Advertising and Marketing were some of the most impactful years of my life. I started out working in the backend of campaigns and projects with mostly operational responsibilities, however all my roles have always demanded the coordination between different teams and I have always been responsible for ensuring that projects adhere to guidelines and timelines. This process gave me a platform to develop and hone my leadership skills, because I was responsible for debriefing internal teams as to the direction and expectations of campaigns, ideation and quality checks, as well as timely execution of campaigns. In other words, I have been responsible for assembling different pieces that together form the solution to the problem presented to me by the client. In my six years in the industry, I have worked on some very well-known brands like GSK, PepsiCo and Maruti Suzuki, from the perspective of marketing it was required of me to understand the ideology and strategy behind placing each of the different products for a different target group. Through this understanding of brands and the functioning of the digital environment I have been able to help brands increase their digital presence many times. I have also developed an expertise in reporting performance. It was the knowledge and expertise that I had gained working in advertising that enabled me to take up and perform in my current role wherein I am helping to build a brand from scratch.

Experience

1. Vendor Manager

   Amazon

   Mar 2025 — Present

Education

• Lancaster University International Study Centre

  Business and Management

  2011 — 2012

• Georgetown University McDonough School of Business

  Master of Business Administration - MBA, Certification in Sustainable Business

• Lancaster University

  Bachelor of Science (B.Sc.) (hons), Economics, International Relations and Peace Studies

  2012 — 2015

Skills

• Teamwork
• Microsoft Office
• Development Economics
• International Business
• Business Mathematics
• Social Media
• Economic Statistics
• International Relations
• Qualitative Research
• Quantitative Research
• Powerpoint
• Microsoft Word
• Public Speaking
• Team Management
• Data Analysis
• Microsoft Excel
• Research
• Leadership
• Business Strategy
• Customer Service
• Management
• Digital Marketing
• Time Management
• Market Research