Astha Bhatia

Lead Ux Designer @Aviso

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2025 — Present

Lead Ux Designer @Aviso

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Toronto, ON, CA

Spearheaded the redesign of Advisor Hub, a high-impact platform supporting 8+ advisor roles/ personas (different LOBS: mutual fund, investment, etc.). Delivering annotated wireframes, user flows, prototypes, and AODA/WCAG 2.1–compliant high-fidelity designs, aligned to business and compliance goals. Tools: Figma, Confluence, Jira, Usertesting.com, Miro and so on.

EDUCATION

2013

OCAD University

Bachelor's degree: Fine Art and Design

2016 — 2018

IxDF - The Interaction Design Foundation

Independent Online Learning, Interaction Design

2017

General Assembly Canada

UX Design and Product Management

SKILLS

EditingDigital PhotographyArt EducationUser Interface PrototypingMuseumsWeb DesignMicrosoft OfficePhotographySocial Media MarketingPowerpointContemporary ArtMicrosoft PowerpointAdobe Creative SuiteManagementUser ExperienceInteraction DesignSketch AppArt HistoryGallery ManagementAdministrationWireframingMarketingPhotoshopArtLeadership3d ModelingSketchFine ArtUser Experience DesignSocial MediaCuratingEvent ManagementCascading Style Sheets (Css)Graphic DesignAdobe PhotoshopProgram CoordinationUser Interface DesignHtml

ABOUT ASTHA BHATIA

and turn your ideas into digital reality.🤝 Connect with me on LinkedIn or email me. i••••••••@gmail.com : 12+ years design experience. Designed for Mobile (iOS & Android) and Web Apps. Agile Certified (PMI-ACP)with experience in designing, rapid prototyping and creating simple solutions. I translate business requirements and customer needs into experiences that the developers can execute on - prototyping, wireframing, user flows, user research, and user testing. Government Clearance for Reliability Check. 🤷 : I have been practicing design all my life. UX Design is not only a thing you do, but also a lens you see from. And I have that lens. Before I start solving a problem, I like to deeply understand what the problem really is. Because I have such a diverse background of design thinking, product consulting, and relationship management, I construct a design process that is unique to your business. 1⃣ Discover - Understand business problems & creating a strategy2⃣ Define - Understand user pain points, build alignment between people, build rapport and team culture3⃣ Ideate - Visually sketching out ideas and use cases4⃣ Prototype - Detailed Wireframes (low-high) and prototypes 5⃣ Test - User Testing & Research with usersPro Tip: I question them what experience are we trying to improve and why? ⏬ Product Design, Management, Business Strategy, Design Strategy & Planning Resourcing, Hiring & Interviewing Designers, Mentoring Design teams Educating stakeholders, Communicating with Business & Tech UI & UX Design, Visual/UI, Wireframing, Prototyping, UX Audits Presenting Design Ideas & Design Workshops Critical Thinking, Problem Solving, Accessibility & Data Analytics Information Architecture, Brand Identity, Prototyping/HTML/CSS : Drive meaningful impact to your business by multiple successful product launches.🧰 Tools: Figma, Invision, Adobe Creative Suite, Balsamiq, Axure, Zeplin, Usertesting, Jira & Confluence, Abstract, Adobe XD, ChatGPT to freelance opportunities. Let\'s connect.

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