Astha Singla
Assistant Manager, eCommerce Planning & Forecasting Analytics | P&L Management | Digital Operations & Consumer Experience
- Role
- Assistant Manager, Digital Planning & Forecasting Analytics at adidas
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Astha Singla
With 4 years of expertise, I specialize in driving conversion rate optimization (CRO) and growth strategies for digital/e-commerce platforms through content activation based on data insights coming from cohort/non-cohort AB testing, personalization, UI/UX enhancement and ensuring frictionless end to end customer experience. I have a strong acumen for product trend and demand analysis, successful product launches, and go-to-market strategy.CORE EXPERTISEAB testing Digital platform personalizationData-Driven website and app optimizationCustomer engagement and retention.Funnel analysis (Adobe Analytics, Google Analytics & Amplitude)Feature enhancementsContent and product launch strategy & executionPromotions & Voucher Management (Website & App)Product trend and demand analysisWebsite and app search optimizationTOOLSMarketing Analytics: Adobe Analytics, Data bricks, SQL, Google Analytics & AmplitudePersonalisation & AB Tests: Monetate & Adobe TargetContent Management: Salesforce Marketing Cloud, Shopify, Tridion CMS & api-based app content publishing backendsOther: MS Excel & Power point, JIRA & ConfluenceAt adidas, I have embraced and championed the values of:Integrity (Play Fair)Team Spirit (Team Over Individual)Respectful CommunicationOwnership & AccountabilityCollaboration
Experience
Assistant Manager, Digital Planning & Forecasting Analytics
Sep 2025 — Present · Gurugram, IN
Education
NIFT, Hyderabad
Master's degree, Fashion Management Studies
2019 — 2021
GGDSD College, sector 32, Chandigarh
Bachelor's degree, Bsc Medical
2015 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.