Astha K.
Marketing Marketing , Private Brands | Digital marketing Expert | Ex-Denstu | MICA
- Role
- Marketing Manager - Private Brands at Amazon
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Astha K.
Experienced Account Planning Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Management, Advertising, Market Research, Management, and Brand Management. Strong operations professional with a Master of Business Administration (M.B.A.) focused in Strategic Marketing and communication from MICA.
Experience
Marketing Manager - Private Brands
Mar 2024 — Present · Bengaluru, IN
Spearheading the marketing strategy for 14 categories within the India Private Brands business, focusing on increasing discoverability, improving shopping experiences, and driving customer acquisition through innovative digital channels both onsite and outbound. Successfully designed and executed strategic initiatives that led to a 30%+ YoY growth in Private Brands visibility, leveraging a comprehensive, multi-channel marketing approach.
Education
MICA | The School of Ideas
Master of Business Administration (M.B.A.), Strategic Marketing and communication
2014 — 2016
MKSSS Cummins College of Engineering for Women
Bachelor of Engineering (B.E.), Computer Science
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