Astghik Arakelyan
Data Analyst | SQL, Python, Tableau, Power BI | 5+ yrs in Product, Marketing & Financial Analytics | Turning Complex Data into Business Results
- Role
- Data Analyst at BeeGraphy
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Astghik Arakelyan
I\'m a data-driven problem solver with over 5 years of experience turning complex datasets…
Experience
Data Analyst
Jan 2023 — Present · Sheridan, WY, US
Developed and maintained dashboards in Tableau and Power BI for monitoring customer behavior, engagement, and product performance, aligning KPIs with business strategy goals.• Worked closely with Marketing, Product, and Development teams to provide data-driven insights for strategic decision-making, improving lead conversion rates by 18%.• Identified and resolved data anomalies, ensuring accurate data collection, transformation, and reporting for actionable insights.• Conduct comprehensive analyses of customer data to identify usage patterns, preferences, and areas for improved user engagement across the BeeGraphy platform.• Developed and maintained SQL queries to extract and analyze marketing performance data, build automated reports, and track KPIs, enabling data-driven decision-making for marketing and programming teams.• Collaborated with product managers to analyze customer interactions on BeeGraphy Editor and Marketplace, providing insights that can increase user retention.• Designed and implemented ETL pipelines to extract, transform, and load data from multiple sources, optimizing data workflows for reporting and analysis.• Perform data cleansing and validation to ensure accuracy and consistency across datasets.• Supported A/B testing for product features, providing analytical insights that informed the successful rollout of BeeGraphy’s new tools and functionalities.• Built predictive models using Python to forecast customer churn, empowering the sales team with actionable strategies to retain high-value clients.• Delivered ad-hoc analyses of marketplace performance to identify the best-performing product categories.
Education
American University of Armenia
Bachelor of Business Administration - BBA, Business Administration and Management, Finance
2016 — 2020
Emlyon Business School
Master of Science - MS, Digital Marketing & Data Science
2021
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