Assaf Berenson
Growth Hacker @ Microsoft | MBA, AI & Cloud Security
- Role
- Senior Director Product Management- Ai & Cloud Security at Microsoft
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Assaf Berenson
Growth hacker expert with over 15 years of experience building and scaling enterprise cloud, AI and security products. My work has helped accelerate adoption of AI & Cloud Security portfolio — including Defender for Cloud (CNAPP, CSPM) — by developing product-led growth strategies that drive incremental customer acquisition and upsell. Known for my ability to connect product strategy to measurable business outcomes by defining roadmaps, prioritizing features, and launching go-to-market programs that scale globally. Proven track record of exceeding revenue targets and delivering 500%+ growth in fortune by leading cross-functional teams to land growth strategy in highly competitive markets.I’m passionate about helping product teams and customers build secure, resilient, and future-ready AI platforms while delivering exponential business growth.
Experience
Senior Director Product Management- Ai & Cloud Security
Jan 2023 — Present
Driving growth strategy and revenue acceleration of Microsoft Multi Cloud Security product portfolio; Defender for Cloud (CNAPP, CSPM, AppSec).Developed partner alliances with global system integrators and cyber security solution providers through joint go to market strategies.Generating Product Led Growth (PLG) strategy and execution to drive incremental customer acquisition, upsell premium products and adoption.
Education
Heriot-Watt University
MBA, Finance, Marketing
2005 — 2008
Skills
- Channel
- Selling
- Demand Generation
- Solutions Marketing
- Pipeline Management
- Enterprise Software
- Business Development
- Sales
- Saas
- Cloud Computing
- Go-to-Market Strategy
- Product Marketing
- Strategy
- Partner Management
- Strategic Partnerships
- Crm
- Sales Operations
- Pre-Sales
- Solution Selling
- Channel Partners
- Virtualization
- Marketing Strategy
- Business Alliances
- Professional Services
- Team Leadership
- Sales Enablement
- Software Industry
- Product Management
- Mobile Devices
- Sales Process
- Lead Generation
- Competitive Analysis
- Business Intelligence
- Start-Ups
- Multi-Channel Marketing
- Direct Sales
- International Sales
- Unified Communications
- Data Center
- Salesforce.com
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