Asrar Mohammed

About Asrar Mohammed

With a strong foundation in data science from Lewis University, I am currently thriving…

Experience

1. Data Engineer

   Publicis Groupe

   Dec 2024 — Present

   Designed and implemented large-scale data pipelines integrating advertising, marketing, and commerce data across multiple platforms using AWS Redshift, Snowflake, and Databricks.Built and optimized ETL workflows leveraging AWS S3, Lambda, and Step Functions for batch and event-driven data ingestion from sources like Amazon, Walmart, and Meta.Developed complex SQL and PySpark transformations to process billions of records efficiently, improving query performance and reducing pipeline runtime by over 30%.Designed and maintained data warehouse models in Redshift and Snowflake, enabling consistent analytics and reporting across media and campaign datasets.Implemented data quality frameworks with validation, logging, and exception handling using Python and AWS Glue scripts to ensure high accuracy and completeness.Collaborated with cross-functional teams (Data Analytics, BI, and Cloud Engineering) to build data lakehouse solutions on Databricks Delta Lake, ensuring governance, scalability, and cost optimization.Automated ETL deployment pipelines using Terraform and CI/CD integration, enabling version-controlled infrastructure and faster release cycles.Integrated visualization tools such as Tableau and Power BI with Snowflake and Redshift for real-time marketing performance insights.Enabled data sharing and collaboration using Snowflake Secure Data Sharing and Delta Sharing, supporting internal analytics and partner integrations.Partnered with business leads to translate complex data requirements into scalable, cloud-native architectures, aligning with Publicis’ enterprise data strategy.

Education

• Lewis University

  Master's degree

• Osmania University

  Bachelor of Engineering - BE