Andrew Sowden
AVP - Marketing Effectiveness Manager, Tesco Bank @Barclays UK
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WORK HISTORY
AVP - Marketing Effectiveness Manager, Tesco Bank @Barclays UK
Edinburgh, GB
EDUCATION
Oxford Brookes University
BA (Hons), English Studies and Politics and International Relations
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing
The Chartered Banker Institute
Professional Banker Diploma
SKILLS
ABOUT ANDREW SOWDEN
I am a digital marketing specialist with experience across a variety of sectors at both client-side and agency businesses. I have a strong background in digital strategy, utilising data insights and analysis to deliver optimal customer experiences. I have extensive knowledge of planning and executing a range of integrated marketing campaigns and have a record of delivering results that meet commercial targets and business requirements. I am passionate about financial services and thrive on delivering success within a profit-driven environment. Specialities:> Digital Strategy> Channel Optimization> Data Insights and Analysis> Digital Journey Enhancement> Search Engine Advertising> Website Management> High Impact, Programmatic and RTB Display> Social Media> Email Marketing
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