Anubhav Solanki

About Anubhav Solanki

I’m a data driven performance marketer with 8.5 years of experience helping e-commerce, D2C, B2C, and B2B brands grow through measurable, ROI-focused media strategies.Over the years, I’ve managed multi-crore ad budgets across Google, Meta, Amazon, and LinkedIn — driving consistent revenue growth and improving efficiency across every stage of the customer funnel. My approach blends analytics, creativity, and experimentation to deliver scalable impact.Currently at AGL Hakuhodo, I lead the performance marketing function for multiple e-commerce brands, managing ₹2–3 Cr/month budgets and optimizing channel performance through integrated digital and offline strategies.Previously, at Snapdeal, I helped grow orders by 40% through data-led app and CRM campaigns, while at Amazon, I optimized Sponsored Ads portfolios for 100+ brands, reducing ACoS by 15–20%. My early foundation at IndiaMART shaped my analytical and retention-focused mindset — helping reduce churn from 8% to 1.96%.I’m passionate about building growth systems that merge creativity with performance — and mentoring the next generation of marketers to think beyond platforms.If you’re equally obsessed with data, storytelling, or marketing innovation — let’s connect.

Experience

1. Manager - Performance Marketing

   AGL - Hakuhodo

   Aug 2024 — Present · Gurugram, IN

   As Manager – Performance Marketing at AGL Hakuhodo, I lead the e-commerce performance marketing division handling multiple brands and marketplaces with a 2–3 crore monthly budget. My role involves developing and implementing integrated media strategies across Google Ads, Meta Ads, LinkedIn Ads, and remarketing channels to maximize ROI and drive sustainable growth with a team of expert marketers, designers and content writers.I oversee MCC accounts, manage product feeds, and ensure profitability through continuous campaign optimization. By leveraging analytics tools, I identify performance gaps, optimize ad placements, and improve conversion rates. I also design omnichannel media plans that integrate digital and offline channels to achieve efficient reach and performance. My efforts have led to a consistent uplift in traffic, orders, revenue, app installs, and leads with notable improvements in ROAS, lead quality, CPT, CPI and CPAs.

Education

• IMS Proschool Pvt. Ltd.

  Certificate in Data Science, Artificial Intelligence

• Punjab Technical University

  Bachelor's degree, B. tech.

• Symbiosis Centre for Distance Learning

  PGDBA, Marketing