A S M Siddique
Senior Paid Search Strategist @Hootsuite
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WORK HISTORY
Senior Paid Search Strategist @Hootsuite
Toronto, ON, CA
EDUCATION
University of Dhaka
Master of Business Administration (MBA)
University of Dhaka
B.B.A
Ritsumeikan Asia Pacific University
MBA
Notredame College
Higher Secondary College
SKILLS
ABOUT A S M SIDDIQUE
Siddique is a performance marketer working as a Paid Search Strategist for the leading social media management SaaS “Hootsuite”. Previously in Teleperformance in their Google Ads team consultating marketing agencies to uplift their Google Ads experience. Prior to that, Siddique lead Zig-Zag as their Digital Marketing Manager. Siddique co-founded a full house digital marketing agency-Krowlab bringing clients, implementing 360 digital marketing and making sure brands are not chasing awards rather hearts of customers. He also has the pleasure to work for a media with 50M+ monthly visitors. • Paid and Social Media Marketing • Digital Advertising (PPC, Social Media) • Search Engine Optimization (SEO) • Google Analytics • Email Marketing • Content Marketing • User Experience (UX) and User Interface (UI) design • Savvy with Hootsuite, Salesforce Master copywriter Gary Bencivenga stressed on the saying of Zig Ziglar \" ℎ ℎ ℎ ℎ ℎ ℎ \" to describe how to sell anything and this has been one of my key motivation as I embarked on a journey to hit 20%+ revenue for Zig-Zag by reducing its bounce rate by 10% and increasing the rate of returning customers by 5% by overhauling the website, social media contents and lead generation funnel. It was also fun to create social media platform to make users take the control and post contents having 80%+ engagement. P̵a̵i̵d̵ Organic Matters. Co-founding a digital marketing startup and taking the charge of its account management to pursue big brands to assign a new novice digital marketing agency has been quite phenomenal and daunting. Thanks that we could create some dents like \"Freedom Campaign\" to enable the brand to have 2X followers plus robust 80%+ engagement. Maybe we can make a HBR case illustrating how to fight social stigma and increase customers confidence in using the brand through digital marketing campaigns and Facebook content marketing. Moreover, account management role for a media with 50M+ website visitors and 6.6 million daily readership was outstanding. Meeting CXOs every other day, pitching strategies and creating trusted advisory relationship to achieve 30%+ sales target was fantastic! h••••••••@gmail.com Came so far, lets climb a mountain or hit the trail to unknown!
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