Asmita Bhattacharya

About Asmita Bhattacharya

With over seven years of experience in content and digital marketing, I work at the intersection of language, systems, and digital visibility.Currently, I am a Senior Content Strategist at BrowserStack, where my role has evolved into owning AI-driven visibility strategy. I lead LLM optimization initiatives focused on how the brand is discovered, interpreted, and ranked across AI search, large language models, and retrieval systems.This includes building structured visibility frameworks, defining semantic and entity strategy, setting measurable targets, and operationalizing Answer Engine Optimization (AEO) across platforms. My work sits at the overlap of SEO, AI search behavior, and product-led discoverability.Previously, as Content Marketing Manager at SquadStack, I drove branding and sales enablement initiatives and partnered with product, demand, and sales teams to build content that influenced awareness, trust, and conversion. I believe in empathetic leadership and building teams that think creatively and collaborate openly.I hold a Master’s in English Language and Literature from Jawaharlal Nehru University. My foundation in research and language continues to inform how I approach digital ecosystems: analytically, structurally, and with precision.I am particularly interested in AI-native discovery, search evolution, digital strategy, and how LLMs are reshaping brand visibility and growth.Would love to connect to discuss opportunities, ideas, and potential collaborations.

Experience

1. Senior Content Strategist

   BrowserStack

   Sep 2024 — Present · Mumbai, IN

   Scaled a high-velocity content engine, delivering 150+ high-ranking assets per quarter targeting competitor gaps, niche testing queries, and high-intent search opportunities- Spearheading LLM optimization and AI discovery strategy, defining semantic structures, entity alignment, and content governance models to strengthen visibility across AI search and retrieval platforms- Developed playbooks and modules to enable consultants and new hires, increasing efficiency and output consistency- Strengthened brand presence across LinkedIn, Reddit, and Medium through strategic thought leadership and community-led distribution.

Education

• Delhi University

  Bachelor of Arts - BA, English Language and Literature, General

  2015 — 2018

• Jawaharlal Nehru University

  Master of Arts - MA, English Language and Literature, General

  2018 — 2020