Asmaa El Cadi
Digital Marketing Specialist @Leyton
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WORK HISTORY
Digital Marketing Specialist @Leyton
EDUCATION
Gisma University of Applied Sciences
Master of Science - MS, Data Science, Digital Business and AI
Trailhead by Salesforce
Salesforce administrator Beginner
Ecole Nationale de Commerce et de Gestion d'El Jadida
Master 2 (M2), Marketing /Action commerciale
ABOUT ASMAA EL CADI
With 5 years of experience working across B2B marketing, digital strategy, and cross-functional project environments, I’ve consistently taken initiatives from concept to execution, ensuring structure, clarity, and measurable outcomes.My background spans business–tech coordination, requirement structuring, workflow optimisation, and stakeholder alignment. I’ve led projects end-to-end, from market research and product packaging to platform launches, GTM strategy, and performance monitoring. Along the way, I’ve worked closely with sales, consultants, UX teams, and technical stakeholders to translate business needs into structured, actionable initiatives.Currently pursuing an MSc in Data Science, AI & Digital Business in Berlin, I’m deepening my understanding of AI-driven platforms, analytics, and how technology creates business value. I’m particularly interested in product and platform operations, where structured thinking, ownership, and cross-team collaboration are key.I thrive in environments where I can bridge business and technology, support product initiatives, and help turn complex ideas into practical, scalable solutions.
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