Aslı Karacula
Head of Grocery Drug & Value dCommerce, Omnichannel @ Unilever | Business Leadership
- Role
- Head of Grocery Drug & Value Dcommerce, Omnichannel at Unilever
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Aslı Karacula
I’m a passionate, energetic, and determined commercial and digital leader who believes in building things that matter—teams, capabilities, and transformative growth. With 18 years at Unilever and Procter & Gamble, I’ve led high-impact digital acceleration across major retailers and categories, always anchored in one philosophy: if there\'s a will, there\'s a way.Today, I lead Unilever’s Grocery, Drug & Value dCommerce business, overseeing digital strategy, omnichannel execution, content excellence, emerging channels, and capability building. I love bringing clarity to complex digital ecosystems—helping teams unlock growth through segmentation, AI-driven content optimization, and insight-led activation.My experience spans North American eCommerce leadership roles at P&G, multi-market commercial operations, and large-scale digital transformation initiatives. Across every chapter, I’ve been known for building strong partnerships, elevating talent, and creating momentum behind bold digital ambitions.Recognized with multiple leadership awards—including the P2PI Women of Excellence Industry Impact Award (2025), Super Bowl Recognition (2024), and the Global Rockstar Award (2023)—I’m driven by curiosity, collaboration, and a deep belief in the power of people.I thrive where digital, strategy, and leadership come together—and I’m always excited for the next challenge to build what’s next.
Experience
Head of Grocery Drug & Value Dcommerce, Omnichannel
Apr 2024 — Present
Education
Marmara University
MSc, Engineering Management
2010 — 2011
Yale School of Management
Certification, Digital Marketing
2020 — 2021
Marmara University
BSc, Industrial Engineering
2001 — 2006
Skills
- Sales Management
- Sales
- Sales Operations
- Marketing
- Marketing Management
- Trade Marketing
- Retail Category Management
- Fmcg
- Key Account Management
- Key Account Development
- Managing Key Accounts
- Department Budget Management
- Negotiation
- Project Management
- Sales Audit
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