Mukesh Kumar

About Mukesh Kumar

Global Digital, eCommerce, and Omnichannel Marketing Leader with 19+ years of experience driving large-scale growth by blending marketing strategy, data, technology, and innovation.At Samsung Electronics, I lead Marketing Planning and Influencer Marketing for the Mobile Experience business, shaping ROI-driven omnichannel strategies for flagship smartphone launches across multiple markets. A strong Marketing Technology and AI advocate, I focus on building seamless, data-led customer journeys across touchpoints that deliver measurable impact on both top-line growth and bottom-line efficiency. My work has driven 5× eCommerce growth, 33% YoY online sales uplift, 3× ROI, along with significant gains in conversion and marketing effectiveness through advanced analytics for companies like Bajaj Finance, Mylan Pharma/Viatris, Infosys, Dell.Across my career, I have built and scaled global Digital Centers of Excellence, delivered initiatives across the US, Europe, and emerging markets, and led transformations spanning AI/GenAI, MarTech, CDPs, CRM, and full-funnel analytics. From managing $500M+ digital portfolios to deploying MTA, predictive analytics, and precision targeting, my focus remains on creating scalable, high-ROI digital ecosystems.Previously, I have held national and global leadership roles across BFSI, healthcare, and technology, including driving ₹3,400 Cr+($500M+) ROI at Bajaj Finance and establishing a global omnichannel CoE at Viatris across 25+ markets. I bring deep expertise in influencer-led growth, performance marketing, eCommerce acceleration, CX modernization, and platform-led transformation, working closely with cross-functional and global stakeholders.My mission is to align data, AI, platforms, and creativity to build future-ready marketing models that scale globally, perform locally, and deliver sustainable growth.

Experience

1. General Manager - Product Marketing

   Samsung Electronics

   Mar 2026 — Present · Gurugram, IN

   Excited to continue scaling high-impact Influencer Marketing across Tech bloggers and Gaming creators—building powerful demand engines that drive measurable growth and brand leadership.Leading marketing management & operations, budgets, and financial management, Capabilities, across Mobile Experience categories for the India business, ensuring right investments and ROI-driven impact.

Education

• Dr. A.P.J. Abdul Kalam Technical University

  Bachelor of Technology (B.Tech.), Computers

  2002 — 2006

• Indian Institute of Management Bangalore

  Executive Education Program Management , Marketing/Marketing Management, General

  2018 — 2018