David Fisher

About David Fisher

Managed ad budgets from four to seven figures, consistently exceeded revenue and branding goals, and delivered strong conversion results using innovative, data-driven strategies. Here’s my skillset: Growth Marketing & Brand Strategy: expert in driving growth through strategic marketing and brand development, ensuring businesses thrive in dynamic markets.Applied-AI Marketing: hands-on experience with Claude, ChatGPT, and Gemini; prompt engineering; AI agents; and MarTech workflow automations (Marketo, Salesforce). I\'ve integrated advanced Excel analysis with Power Query, Power BI, Python, Copilot/Copilot Studio, and generative AI. I\'ve architected SEO strategies for AI-powered discovery - retrieval-augmented generation, semantic search, structured-data/schema, and topical-authority maps. DXP & CDP: created data-driven strategies leveraging Digital Experience Platforms and Customer Data Platforms. Advertising, Copywriting, & Brand Storytelling: expertise in advertising, copywriting, and developing the brand story and narrative ensures compelling messaging/visuals to capture attention and convert. ABX & Demand Generation: maximized ROI with targeted ABM campaigns, and leveraged SEO, SXO, CRO, personalization, user research, RFM analysis, and A/B-Multivariate testing. Sustainable Business Practices: committed to sustainable business practices, helping companies align growth with environmental and social responsibility. Privacy-Data Protection & Enterprise Data Management: privacy and data protection expertise ensures businesses navigate complex regulations and compliance requirements to safeguard marketing data and customer trust. Blockchain: skilled in blockchain compliance and governance, enabling organizations to harness this technology securely. Advanced Research: designed research surveys, panels and statistical analytics platforms (SAS & R); and employed advanced techniques like survival analysis, cluster maps, regression, machine learning, and sentiment analysis. Advanced Financial Analysis: valued/forecasted bonds, FX, commodities, options, and credit derivatives. Combined technical tools (chart patterns, moving averages, RSI) with macro fundamentals (econ data, rates, central-bank moves, daily treasury statements, market liquidity, country risk, geopolitics, weather). Built and applied Black-Scholes, GARCH, Monte Carlo, ARIMA, and VaR models to price risk, gauge volatility, and drive profitable statistical-arbitrage trades; and built pitchbook analyses and M&A valuation models (DCF, LBO, CCA, asset-based).

Experience

1. Senior Manager, Digital Marketing

   McKesson

   Aug 2018 — Present

   I\'ve delivered both technical depth and business impact. I’ve worked hands-on with statistical analytics platform support, SAP analytics, Alteryx, BI tools, APIs, Tableau, Looker Studio, and Marketo and Salesforce dashboards to drive insights and automation. I\'ve created a comprehensive data dictionary, data governance policies, and marketing attribution strategies. I also implemented a lead generation plan and lead scoring methodology. To bring more rigor to marketing decisions, I developed the foundation for media mix modeling and a structured A/B testing and experimentation process. I\'ve also integrated Excel analysis with SQL, VBA, Power Query, Power BI, Python (xlwings), Copilot, and generative AI tools (developing prompt libraries and AI agents, prompt engineering based on recursive language model theory).I\'ve directly influenced revenue generation and brand equity by developing an internal ad ops function (display, search, native, video/CTV, programmatic, retargeting, and paid social), advertising strategy and planning, and championed ABM tools and strategies. I’ve implemented advanced SEO strategies like a zero-click search blueprint, retrieval-augmented generation strategy, Greedy Coordinate Gradient and LLM influence, strategic text sequences, core web vitals, and semantic search along with other advanced strategies like structured data and topical authority maps—which are building blocks for driving brand awareness in AI search. Finally, I’ve supported multiple microsites across platforms for sales enablement, WordPress, Drupal, and custom.NET/FTP deployment including hands-on HTML, CSS, and JavaScript.

Education

• Harvard Business School

  Certificate in Sustainable Business Practices

  2020 — 2020

• West Texas A&M University College of Business

  Master of Business Administration - MBA, Business Administration and Management, General

  2017 — 2019

• University of Cambridge

  Cambridge Institute for Sustainability Leadership, Certificate in Supply Chain Management

  2020 — 2020

• University of Connecticut

  Bachelor of Arts (BA), Political Science & Sociology (Research Design, Data Mining, Social Network Analysis)

  1990

• Northwestern University - Kellogg School of Management

  Certificate in Product Strategy

  2024 — 2024

• New York University

  Non-Governmental Organizations, Sustainability Studies

  2003 — 2003

• Galvanize

  Data Science Immersive Program (sponsored by McKesson)

  2018 — 2018

• The London School of Economics and Political Science (LSE)

  Certificate in Health Economics and Policy

  2021 — 2021

• Saïd Business School, University of Oxford

  Certificate in Blockchain Strategy

  2022 — 2022