Aravinth R

About Aravinth R

15 years. 800+ businesses. One consistent truth: most marketing fails after the click.I\'ve been in digital marketing since 2009 — before the buzzwords, before the \"gurus,\" before everyone had a funnel framework.What followed was 15+ years of working in the trenches with 800+ businesses across EdTech, FoodTech, eCommerce, Manufacturing, Event Ticketing, Sustainable Energy, and services.The numbers, if you need them:₹57.8 Cr+ in paid ad spend managed (META + paid leads | organic leads keywords ranked through content + backlink systemsROAS 8.2 (last 3 months)| Overall ROAS 5.8But numbers only tell part of the story.The pattern I kept seeingGreat creatives. Decent budgets. Experienced teams.And still — inconsistent, unpredictable growth.After seeing this repeat across dozens of brands, the diagnosis became clear:Most marketing problems are systems problems.Broken funnels. Weak post-click journeys. Paid and organic strategies pulling in opposite directions. No visibility into what happens after demand is generated.That insight now shapes everything I do.How I workI don\'t run ads in isolation.I don\'t treat SEO as a checklist.My work sits at the intersection of traffic, intent, conversion, and infrastructure — because fixing the ad is rarely what moves the needle. Fixing the system is.Beyond client workI\'ve also invested deeply in building the next generation of performance marketers:500+ students trained in full-stack digital professionals upskilled through hands-on META Ads workshopsThis keeps my thinking grounded in what\'s actually working today — not playbooks from 3 years ago.Who I work with todayFounders, operators, and growth teams who want clarity over noise.→ Brands — Build predictable, profitable growth using Ads + SEO + Conversion Systems→ Entrepreneurs — Diagnose growth leaks and scale without burning budgets→ Teams — Align performance marketing with long-term business outcomesNot the right fit if you want: Vanity metrics Generic advice Someone to just \"run your ads\"The right fit if you want: Clear diagnosis of what\'s actually broken Strong strategic judgment Systems built to scale and hold under pressure Chennai, India Open to advisory, consulting & strategic collaborations

Experience

1. Digital Marketing Lead

   LMES Academy

   Jan 2024 — Present · Chennai, IN

   As the Digital Marketing Lead at LMES Academy Pvt Ltd, I drove key campaigns for Chitti Makers School, Uptor (Pick My Career), and NEET. My focus was on enhancing workshop visibility and increasing course sales through the strategic use of META and Google platforms.→ Campaign Strategy: Led and optimized campaigns, implementing retargeting strategies that boosted registration quality and sales.→ Workshop Promotion: Managed the promotion of workshops, improving outcomes through targeted marketing efforts.→ Performance Improvement: Reduced CPL and CPA by refining creative strategies and closely monitoring metrics.→ Team Leadership: Streamlined processes through 1:1 meetings and weekly sales discussions.Achievements:→ Improved sales and lead quality across multiple campaigns.→ Successfully implemented UTM tracking for more efficient campaign monitoring.

Education

• University of Madras

  Bachelor's Degree, English Language and Literature, General

  2007 — 2010

Skills

• Brand Promotion
• Web Analytics
• Search Engine Optimization (SEO)
• Inbound Lead Generation
• Html5 Design
• Keyword Research
• Web Development
• SEO
• Blogging
• Social Media Marketing
• Blog Marketing
• E-Commerce SEO
• Html
• Web Design
• Infographics Marketing
• Google Analytics
• Google Adwords
• Guerrilla Marketing
• Market Research
• Link Building
• SEO Copywriting
• Competitive Analysis
• Web Marketing
• Content Marketing
• Social Marketing Fulfillment
• Online Marketing
• Blogger
• Magazine Design
• Inbound Marketing
• Sem
• Social Marketing
• E-Commerce
• Ppc