Ankit Kumar Tiwari
Senior Manager Performance Marketing at PW (PhysicsWallah)
- Role
- Senior Manager Performance Marketing at PW (PhysicsWallah)
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ankit Kumar Tiwari
Experienced performance marketer with a demonstrated history of working in the marketing…
Experience
Senior Manager Performance Marketing
Nov 2024 — Present · Noida, IN
Planning and executing large-scale campaigns across Meta Ads (App, Lead Generation, Sales, Retargeting, Brand Awareness) and Google Ads (Search, Display, Demand Gen, UAC, Performance Max) with a strong focus on Paid Social.• (-), managing large-scale user acquisition and lead generation campaigns. • ₹, delivering high quality leads through optimized Meta and Google campaigns targeted at parents of K-10 students.• Successfully reduced CPL by ~32% for Curious Junior through data-driven optimization strategies (Q/Q).• — ’ ’,~,~%,~.• Utilizing MoEngage, AppsFlyer and QLIK for in-depth traffic analysis, CPL/CAC tracking, sales performance evaluation, and revenue insights to drive data-backed marketing decisions.• Conducted A/B tests across Creatives, Hooks, Videos, ad formats, landing pages and audience targeting to consistently improve CTRs, CVRs, and CPLs.• Collaborated with CXOs, VPs, and CMOs to align marketing KPIs with business growth targets.• Collaborating closely with creative, content, and tech teams to align marketing strategies with business goals.• Created and maintained daily, weekly, and monthly performance reports aligned with business targets — tracking spends, CPL, lead volume, quality, and conversion metrics.• Analyzed Landing Page funnel data to identify drop-offs, optimize conversion paths, and implement strategic fixes on landing pages and lead flows.• Driving competitive analysis to refine messaging and strengthen positioning in the K-10 EdTech space.
Education
Madhav Institute of Technology and Science, Gwalior
Bachelor of Engineering - BE
2014 — 2018
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