Asjad Khan

Deputy Manager @Prince Pipes And Fittings Ltd

IN

Exploring marketing avenues across various domains such as Marketing, Brand Management, ATL, Digital, Retail, Trade, and BTL Marketing, the focus is on formulating effective strategies for the successful launch of a new product. In the digital realm, the approach involves crafting annual plans incorporating Google keywords, Google Calendar, SEO tactics, influencer marketing, and context-specific content creation aligned with a structured calendar. This encompasses the meticulous development of brand identity, content, strategy, communication, and assets, along with initiatives to enhance brand awareness through diverse programs.For ATL marketing, strategic planning is key, with a focus on Trade Out-of-Home (OOH) media plans and digital video content, including TV commercial ads, RP, and communication efforts. Simultaneously, a detailed strategy is devised for Retail Display, optimizing upcoming showrooms and display centers. This entails coordinating with architects, providing comprehensive briefs for showroom requirements and layouts, and ensuring that the design aligns with customer needs to enhance the overall sales experience.The communication aspect extends to the creation of impactful catalogues, leaflets, brochures, and collateral, collaborating with agencies to convey a compelling brand message. Trade marketing plans are also developed, targeting specific markets with branding displays and activation strategies as per the annual calendar. This comprehensive approach ensures a cohesive and effective marketing strategy across diverse channels, enhancing the overall success of the product launch.

Delhi University

Bachelor of Commerce (B.Com.), E-Commerce/Electronic Commerce

AIMA

PGDM, Marketing and International Business

PGDM

Business, Management, Marketing, and Related Support Services