Asir Mulla

WORK HISTORY

EDUCATION

SKILLS

ABOUT ASIR MULLA

Experience of over 12 years plus in Digital Media Planning, Performance Marketing, Online/Social advertising, Campaign Management & Product marketing with renowned brands across diverse business clients. Come along with a holistic understanding of the overall digital ecosystem from various perspectives & for diverse business categories. All across have been working on different facets of the digital media business, being involved in a media planning role alongside managing core performance marketing campaigns gives me an edge with a functional understanding of the execution side thus helping brands by delivering cohesive online media strategies aligning to their business objectives. Currently working with Jawa, Yezdi & BSA Motorcycles (Mahindra Group) taking care of digital media at large alongside other media channels. In my last recent stint with Motivator GroupM, I was driving the performance media/marketing business for South region and also aiding for channelizing online media planning for leading clients across Auto/Two Wheeler, FMCG, Jewellery Retail, Travel/Car Rental startup, E-commerce, Sports & Beverages categories who are driven by consumer research & understanding, insights & analytics at the core.Categories handled in previous stints : Ecommerce, Healthcare, Health-Tech, Travel, Retail, BFSI, Consumer Goods, Lifestyle, Tech Startups