Asir Mulla
All things Digital @ Jawa Yezdi BSA Motorcycles I Ex-GroupM I Digital & Ad Tech Enthusiast I Digital Media Specialist I Performance Marketing I MarTech I Marketing Automation
- Role
- Senior Marketing Manager at Jawa Yezdi Motorcycles
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Asir Mulla
Experience of over 12 years plus in Digital Media Planning, Performance Marketing, Online/Social advertising, Campaign Management & Product marketing with renowned brands across diverse business clients. Come along with a holistic understanding of the overall digital ecosystem from various perspectives & for diverse business categories. All across have been working on different facets of the digital media business, being involved in a media planning role alongside managing core performance marketing campaigns gives me an edge with a functional understanding of the execution side thus helping brands by delivering cohesive online media strategies aligning to their business objectives. Currently working with Jawa, Yezdi & BSA Motorcycles (Mahindra Group) taking care of digital media at large alongside other media channels. In my last recent stint with Motivator GroupM, I was driving the performance media/marketing business for South region and also aiding for channelizing online media planning for leading clients across Auto/Two Wheeler, FMCG, Jewellery Retail, Travel/Car Rental startup, E-commerce, Sports & Beverages categories who are driven by consumer research & understanding, insights & analytics at the core.Categories handled in previous stints : Ecommerce, Healthcare, Health-Tech, Travel, Retail, BFSI, Consumer Goods, Lifestyle, Tech Startups
Experience
Senior Marketing Manager
Jan 2024 — Present · Pune, IN
Education
KLE's CBALC, Belgaum
BBA, Marketing
2005 — 2008
KLE's RLS Institute, Belgaum
PUC, Science
2002 — 2004
SJCE CMS, Mysore
MBA, Marketing
2008 — 2010
Skills
- Project Planning
- Customer Relationship Management (Crm)
- Sales
- Team Management
- Account Management
- Competitive Analysis
- Management
- Social Media
- Analysis
- Analytics
- Customer Insight
- Crm
- Marketing
- Btl Activations
- Media Buying
- Media Planning
- Market Research
- New Business Development
- Online Marketing
- Retail
- Business Planning
- Online Advertising
- Advertising
- Product Marketing
- Business Development
- Digital Marketing
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Media Sales
- Marketing Communications
- Marketing Research
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