Anshumaan Sambyal

About Anshumaan Sambyal

With 17+ years of experience spanning e-commerce operations, catalogue governance, and digital transformation, I specialize in building bridges between cross-functional teams to drive measurable business outcomes.Currently at Reliance Retail, I serve as the strategic SPOC connecting Category, Design, Analytics, and Product teams. My role involves orchestrating the monthly merchandising calendar with cross-functional stakeholders, measuring performance across events, banners, push notifications, category banners, and add-to-cart carousels, while benchmarking against competition to identify creative innovations that shape consumer buying behaviour.Throughout my career at JioMart and AJIO, I have led end-to-end catalogue operations for platforms serving millions of users, managing a distributed team of 70+ professionals across India. My expertise lies in leveraging CMS ecosystems including Hybris, Infibeam, and Python-based tools to optimize product lifecycle management, content quality, and go-to-market execution.Experienced in leading large distributed teams, building capability programs, and driving organization-wide efficiency improvements. Brings strong expertise in system workflows, digital process optimization, and Agile-aligned delivery. Proven ability to execute transformation initiatives, enhance governance structures, and support technology-led programs across Digital Operations, Platform Management, and Transformation COE environments.Core Strengths:Cross-Functional Collaboration: Bridging category, design, analytics, and product teams for unified executionPerformance Analytics: Measuring and optimizing merchandising performance across digital touchpointsCompetitive Intelligence: Benchmarking and implementing innovative creatives that influence consumer behaviour.Digital Operations Excellence: Streamlining workflows, reducing TAT, and driving process automationTeam Leadership: Mentoring and developing high-performing catalogue teams at scaleI am passionate about leveraging data-driven insights and cross-functional alignment to create seamless digital experiences that drive category growth and customer engagement.

Experience

1. Lead E-commerce Operations & Catalogue Strategy Digital Operations & Transformation

   Reliance Retail

   Mar 2018 — Present · Navi Mumbai, IN

   Serving as the strategic bridge between Category, Design, Analytics, and Product teams, driving merchandising excellence and digital transformation for JioMart and AJIO platforms.Cross-Functional SPOC Responsibilities:• Coordinate with Category and Design teams to plan and finalize the monthly merchandising calendar, ensuring alignment with business objectives and seasonal priorities• Partner with Analytics to measure performance of all merchandising events, banners, push notifications, category banners, and add-to-cart carousels• Collaborate with Product teams to benchmark against competitors and develop innovative creatives that shape consumer buying behavior• Drive data-driven decision making by providing actionable insights on merchandising performance and consumer engagement metricsCatalogue Operations Leadership:• Led end-to-end catalogue governance for JioMart and 3P platforms using Hybris, Infibeam, Fynd and Python-based integrations for content publishing, editing, and archival• Managed multi-functional operations including product uploads, pricing synchronization, content workflows, asset quality control, and photoshoot logistics• Built and mentored a 70+ pan-India catalogue team, developing CMS training programs and engagement frameworks that elevated service excellence• Spearheaded productivity enhancement and cost optimization through operational analysis, process benchmarking, and automation rollout.Key Achievements:• Generated significant business growth by successfully managing key accounts for JioMart and AJIO, contributing to increased visibility, sales, and category performance• Drove centralized catalogue transformation by instituting scalable content systems and structured workflows across Hybris, Infibeam, and internal platforms• Consolidated multi-team operations by aligning category, pricing, imagery, and editorial streams under unified governance

Education

• Nitte Meenakshi Institute of Technology

  MBA, Marketing & Operations

  2004 — 2006

• Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

  Bachelor of Computer Applications, Computer Applications

  2000 — 2003