Asine Amon Soy
Customer Experience & CRM Manager | Customer Retention & Loyalty Strategy | Retail & Fashion Industry | CRM Campaigns • Customer Lifecycle • Service Excellence
- Role
- Customer Relations Manager at Salt Attire
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Asine Amon Soy
Customer Experience & CRM professional with 7+ years of experience driving customer retention, loyalty programs, and engagement strategies within retail and fashion environments.I specialize in building customer-centric ecosystems that enhance engagement, improve service quality, and strengthen long-term brand relationships. My experience spans CRM operations, loyalty program execution, customer lifecycle management, and cross-functional collaboration to deliver measurable business impact.At Salt Attire, I led CRM and customer engagement initiatives across multiple retail locations, executed loyalty programs including EasyRewardz and Paytm Loyalty, and streamlined customer service processes to improve resolution efficiency and customer satisfaction.I am passionate about transforming customer insights into actionable strategies that drive repeat business, operational efficiency, and elevated brand experience.Core Expertise: • Customer Experience & CRM• Loyalty & Retention Strategy• Customer Journey Optimization• Campaign Management• Escalation & Service Operations• Data-driven Decision MakingOpen to opportunities in Customer Experience, CRM Strategy, and Customer Success roles.Currently working with Salt Attire, a women\'s apparel brand, I focus on enhancing customer relationships, driving sales, and creating personalized shopping experiences. My expertise lies in customer retention strategies, loyalty programs, and data-driven marketing to optimize brand engagement.Previously, I worked as a fashion consultant, gaining hands-on experience in styling, customer service, and in-store sales. My journey in fashion retail has given me valuable insights into consumer behavior and the evolving landscape of the industry.
Experience
Customer Relations Manager
May 2019 — Present · Gurgaon, IN
Education
National Institute of Fashion Technology
Bachelor's degree, Fashion/Apparel Design
2013 — 2017
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