Andy S.
Senior Manager, Customer Technologies @Wilsonart
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WORK HISTORY
Senior Manager, Customer Technologies @Wilsonart
Pasadena, CA, US
Architected and implemented a robust marketing analytics infrastructure on AWS, creating a scalable and secure data lake with Amazon S3 and an optimized data warehouse using Amazon Redshift. By leveraging AWS Glue for seamless ETL processes and dbt for managing complex data transformations, I built efficient pipelines that aggregate data from ad platforms, web analytics, marketing automation tools, and customer databases. I also developed visually engaging dashboards in Looker and Tableau, providing executive leadership with real-time campaign performance insights and equipping the marketing team with actionable data to optimize strategies. Additionally, I serve as the project lead for a transformative integration between Salesforce Marketing Cloud and Sales Cloud, aligning cross-functional teams to streamline workflows and deliver a unified, data-driven customer experience.
EDUCATION
Hamilton College
B.A., Environmental Economics and Public Policy
The Peddie School
High School Diploma
SKILLS
ABOUT ANDY S.
A results-driven expert in Data Operations, Database Architecture, Marketing Data Management, and Revenue Analytics. I specialize in aligning data strategy with business objectives, using advanced tools, and converting business needs into insights. Proficient in optimizing processes, leading marketing campaigns, orchestrating customer paths, and maintaining data integrity.Core Competencies:Data Strategy & Governance: Mastery over data lifecycle, quality assurance, and strict adherence to data ethics like GDPR and CCPA. Skillful in evolving data collection, storage, and sharing tactics.Database Architecture & Modeling: Proficient in CRM design, evaluating trade-offs, and translating business needs into efficient designs. Experienced in data security, project handling, and shaping data frameworks for business objectives.Marketing Automation & Campaigns: Expert in marketing automation, cross-channel campaigns, and tailored customer experiences. Capable of steering digital enrollment, onboarding, and demand generation for optimal engagement.Data Analysis & Visualization: Skilled in drawing insights from datasets using Tableau, Excel, SQL and Python. Knowledgeable in VBA coding and effective data presentation.Revenue & Demand Gen Analytics: Versed in analyzing marketing results, pinpointing revenue lifecycle gaps, and producing actionable insights. Focus on enhancing marketing KPIs like ROMI.Sales & Marketing Enablement: Cooperative approach with teams, staying aligned with new ventures, and deciphering data needs. Expert in self-serve reporting, project prioritization, and content creation.Marketing Data Management: Adept at navigating diverse marketing data, including web, CRM, and product data. Skilled in marketing mix modeling, budget forecasting, and data-driven customer experience optimization.
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