Asim Kumar Chowdhury

About Asim Kumar Chowdhury

As a professional, I have always believed in being a change agent for the better—a true value generator. With an interdisciplinary mindset, I view marketing, communications, and culture as deeply interconnected disciplines that cannot function in silos. This perspective has enabled me to thrive as an industry-agnostic professional, consistently generating significant value across diverse sectors including Technology, Education, Publishing, Manufacturing, NGOs, and Government.I bring a learning-oriented approach grounded in my interest in interdisciplinary research—particularly the systems approach. This helps me operate effectively both at a strategic level and as a hands-on go-getter.Over the past two decades, I have led numerous research-driven initiatives, including the formulation of government policies, development of business strategies, design and structuring of academic programs for global management institutes and NGOs, and the authorship of books exploring the intersections of management, communication, and culture.Beyond my professional work, I have a deep passion for cultural exploration, music, photography, and designing systems for societal development.

Experience

1. Head of Marketing

   Evoke Technologies

   Feb 2022 — Present · Hyderabad, IN

   Leading the global marketing function ~ Responsible for Brand Management, Marketing Strategy, and Thought Leadership~ Sales Enablement~ Custodian of the brand and all digital assets~ Lead a team of SEO/SEM experts, researchers, content writers, campaign managers and social media managers.

Education

• Delhi School of Economics

  Doctor of Philosophy (Ph.D.)

  2005 — 2012

• Assam Central University

  Masters; M.M.C, Mass Communication

  1996 — 1998

• Gurucharan College (GC College), Silchar

  BSc, Physics

  1992 — 1995

Skills

• Marketing Communications
• Market Research
• Communication Training
• Speech Writing
• Marketing
• Corporate Communications
• Business Development
• Brand Management
• Digital Marketing
• Strategy
• Messaging
• Marketing Strategy
• Press Releases
• Digital Media
• Management
• Web Content Management
• Online Marketing
• Content Development
• Crisis Communications
• Communications Planning
• Content Management
• Team Management
• Technical Writing
• Corporate Social Responsibility
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Business Communication
• Reputation Management
• Corporate Branding
• Integrated Marketing