Asim Khan
Associate Director @WPP Media
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WORK HISTORY
Associate Director @WPP Media
IN
EDUCATION
University of Allahabad
Bachelor of Commerce (B.Com.), Commerce
Institute of Management Education
PGDM, Marketing, International business
SKILLS
ABOUT ASIM KHAN
Exposure of handling Campaigns in Marine Software, Google,MSN,(Bing), ASK.Com,AOL- Manages Daily Accounts of pay per click on Google Ad Words, Yahoo, Bing and other search platforms- Handling Online Campaigns for various geographies like USA, CANADA,UK,Australia etc- Analysing and monitoring Campaigns on daily basis important account metrics like Quality Score, Keyword bids, CTR, Impression share- Keep Pace with Search Engine and PPC industry trends and developments.Evaluate search results and performance across the major search channels- Creating, Implementing, Tracking, Analyzing and Optimizing Paid Search campaigns- Responsible for Pay Per Click, Ad copy creation, keyword research, keyword traffic estimates- Utilize compelling ad copy, A/B testing & Split Testing.Ad Networks I work with:• Google Adwords• Yahoo/Bing/Msn• FacebookSpecialties:• Online Marketing.• PPC Management• PPC Consulting• PPC Training.
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