Asif Ahmed
Senior Executive Analytics @Groupm
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WORK HISTORY
Senior Executive Analytics @Groupm
Analyzed marketing campaigns for US clients, resulting in a 13% growth in ROI, by analyzing consumer relational database, identifying trends, and patterns, and generating actionable insights• Examined digital channels datasets using: Google Ads, Meta and digital platforms, and suggest optimization strategies leading to a 18% improvement in campaign performance• Achieved sales uplift of 11%, through continuous improvement by analyzing past campaign performance, conducting A/B testing, and experimenting with new strategies and tactics • Designed and developed visually compelling reports and Power BI/Tableau/ Google Analytics dashboards, to communicate KPIs and insights effectively to stakeholders, enhancing decision-making by 70%
EDUCATION
Kendriya Vidyalaya
Schooling
Guru Gobind Singh Indraprastha University
B.tech
ABOUT ASIF AHMED
As an experienced professional, having more than 5+ years of experience in Business…
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