Asif Shaikh

About Asif Shaikh

As Growth Manager at The Sleep Company, I\'m building key drivers in expanding and strengthening our D2C brand\'s presence across all regions of India. My role encompass devising and executing strategies for comprehensive growth, unifying our online and offline channels to create a seamless customer experience. Using Omni channel strategies, I\'m leading initiatives to increase brand visibility, drive customer acquisition, and maximize market penetrationAs a Revenue Manager at Unacademy, I managed the end-to-end revenue planning and operations, coordinating with the product, sales, and marketing teams. I joined Unacademy in May 2022 as a Senior Category Manager, where I researched and formulated action points to drive YouTube Growth and executed some of them during my four-month tenure. I also interned at Unacademy as a Summer Intern in 2021, where I gained valuable insights into the ed-tech industry and its challenges and opportunities.Before joining Unacademy and completing my MBA, I co-founded and led Careershot, an ed-tech startup that aimed to provide career guidance and mentorship to students and professionals. As the CMO, I was responsible for the marketing and operations of the business, creating and executing strategies to acquire and retain customers, and managing the budget and resources. Prior to that, I worked as a Project Lead at OYO, where I oversaw the end-to-end transformation of OYO properties, ensuring quality, efficiency, and customer satisfaction. I started my career as a Design Engineer at Precihole Machine Tools, where I designed and developed machine tools and components using Solidworks software.I hold an MBA degree from IIM Bangalore, where I co-founded a comedy society, and also worked with MaSh - the marketing club as a Senior co-ordinator & Eximius as a Treasurer. I also hold a BE degree in Mechanical Engineering from KJ Somaiya College of Engineering, where I was the batch topper and received a silver medal from VJTI for being the department topper. I have multiple certifications in digital marketing, web3, and Metaverse, and I am proficient in data analysis, cohort analysis, and sales management. I am passionate about learning new skills, creating social media content, and reading self-help books.

Experience

1. Senior Growth Manager

   The Sleep Company

   Apr 2025 — Present · Mumbai, IN

   Driving Store Footfall (Offline Growth): Main focus on increasing walk-ins, especially new customer footfall at retail stores-Performance Marketing Oversight: Supervised paid campaigns for driving traffic and conversions-Local SEO & GMB Strategy: Led initiatives for Google My Business (GMB) optimization-Data-Driven Decision Making: Used store-level analytics and footfall trends to prioritize efforts-Cross-Functional Coordination: Coordinated with store ops, creative, digital, and regional teams to align marketing efforts with business objectives.

Education

• Indian Institute of Management Bangalore

  Master of Business Administration - MBA

  2020 — 2022

• Guru Nanak English high school, Kalyan

  Secondary school certificate

  2000 — 2011

• Veermata Jijabai Technological Institute (VJTI)

  Diploma, Mechanical Engineering

  2011 — 2014

• KJ Somaiya College of Engineering, Vidyavihar

  Bachelor of Engineering - BE, Mechanical Engineering

  2014 — 2017