Asiana Ponciano
Senior Culture Partner @Alaska Airlines
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WORK HISTORY
Senior Culture Partner @Alaska Airlines
Honolulu, HI, US
Subject matter expert in culture and belonging, responsible for developing solutions to support culture and belonging goals and initiatives at Alaska Airlines, Hawaiian Airlines, and Horizon Air. Makes decisions and recommendations to improve the design, development, and delivery of company-wide culture and belonging strategies to focus a culture of inclusion.
EDUCATION
San Francisco City College
General Education, Journalism
San Francisco State University
B.A, Journalism with a Minor in English
SKILLS
ABOUT ASIANA PONCIANO
Building cultures where people belong—and businesses thrive.I lead culture and belonging strategies for Alaska Air Group, home to Alaska Airlines, Hawaiian Airlines, and Atmos. My current focus: building and activating a shared culture framework for employees spanning the globe.Previously, I designed employee voice and experience strategies that helped define Hawaiian Airlines’ culture. With 15 years of experience spanning marketing, communications, customer relations, and talent management, I’ve led teams that delivered transformative frameworks—driving efficiency, elevating employee experience, and strengthening brand loyalty. I believe in the power of listening, creating moments that matter, and connecting people with Aloha. My approach combines data-driven insights with human-centered design to create meaningful moments, build trust, and connect people with purpose. My leadership philosophy is rooted in empathy, servant leadership, and the understanding that employee happiness fuels customer satisfaction.
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